CiviCRM

CiviCRM is a web-based, open source Constituent Relationship Management (CRM) system, designed specifically to meet the needs of advocacy, non-profit, and non-governmental organizations. Elected officials, professional/trade associations, political campaigns and parties, government agencies, and other similar organizations are among its growing number of enthusiastic users. This book shows you how to harness CiviCRM's impressive array of possibilities as you develop and execute performance-critical CRM strategies.